Disclaimer: If you don’t like politics, Seinfeld, or Microsoft, please more on now!
The latest ad airs, and a larger version gets posted to the Web. The first one had people saying “huh?” and this has lit up the blogosphere again. “This has nothing about Microsoft in it!” That is the point. Seinfeld is going a commercial about nothing… at least to begin with. They are setting the stage. Letting people know that they may be a little out of touch, and how they will explain through each other how Microsoft actually gets it. That will be the tough sell. For now though, they have everyone talking (case in point!).
Remember the last campaign? The WOW factor?
Did people talk a lot about that? In fact, when was the last time anyone paid attention to Microsoft in this way? That is why the commercial is a success, right now.
It actually sounds very similar to the Sarah Palin story. She had the big bang onto the scene (rather than the ‘huh?’), but the more people get to actually interview and thus get to know her, I predict the ‘huh?’ will come to the American people too. I am sure she is a nice person and all, but Matt Damon hits out like we all have too:
I know what you are thinking? Matt Damon? “He is just an actor! I have just as much right to …” You do, and you can get out there and demand more from this election too. I am really hoping that the runway to the election is long enough that people get past the honeymoon phase, and think about the “oh right, that person doesn’t just sit and have fun BBQs, they run the free world.” America voted in the BBQ guy twice over the last 8 years, maybe it is time to go past someone who changed colleges 5 times, and get someone who was president of the Harvard Law Review. Let’s vote in someone who really will fight to make a difference, and will have the respect of the world.
I am writing this sitting at an airport, and I am about to fly to London, Paris, New York, Munich, Madrid, Boston, and in the European countries I know which way they want to go. Don’t take that as “well WE are the ones who get to vote, who cares what the Frenchies think!” Take a second to reason why.
It will be interesting to watch and see if Seinfeld and Gates can grow to show us something about Microsoft that is compelling, and if Sarah can get away with limiting her exposure since she has already probably done her best work.