Bob Liodice, CEO of the Association of National Advertisers, blames advertisers for killing television.
Here here. Whenever you hear people frustrated with certain advertising (some TV ads, online crazy popups, SPAM) someone will come along and say:
It obviously works else they wouldn’t do it.
It could work… but maybe it could work BETTER.
I have the crazy vision that advertising should be so good that the consumer actually wants it.
Sound really crazy? It happens at my house. I can see catalogs for IKEA, Pottery Barn, and er Victoria Secret (all my wife’s honest!) laying on the table. My wife WANTED these catalogs. She goes through them from time to time voluntarily.
This is a whole tomb of adverts that we wanted
Try to put ads around content that the consumer wants….. or at the very least…. make the ad entertaining ;)
