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Aug 06

Wearing a “Real Name” badge

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Amazon.com now has a badge: Real Name.

Amazon.com strives to provide customers with the highest quality customer-contributed content. In order to do so, we attempt to determine the quality of individual pieces of content and then we display the highest quality content most prominently.

A Real Name is a signature based on the name entered by the author as the cardholder name on his or her credit card, i.e. the author represents this name as his/her identity in the “real world.” An author willing to sign his or her real-world name on a piece of content is essentially saying “With my real-world identity, I stand by what I have written here.”

This is great. We were thinking about how we could do something like this on TSS. Since on Amazon you normally have a credit card in the system, this is a good way to do it. We have been talking about using digital certificates in the web tier… I am always surprised at how underused digital certs are. We should get them at birth ;)

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