“Oh man, the only content online is silly crud on YouTube of guys getting hit in the balls. Where is the quality of something like The West Wing?”
“Oh man, the only content on network TV is silly reality crud. Where is the creativity of something like Ze Frank.”
With the writers strike we are seeing more and more reality shows on TV to fill the gap. On the other side of the coin we see investors grabbing the writers to get them building content online. As writers get success they can bypass the middle man, or, they can then sell back to the networks from a more powerful position.