Dec 01
Steve is right: The Imminent Demise of the Page View.
We have been talking about this for a long time. Even before Ajax made people realise “wait a minute, my entire app is one page view even if they click all over”.
You have always been able to trick page views.
Obvious techniques such as:
- meta refresh your page!
- Take ajaxian.com. We could show the summary only and force people to click on the title to see the entire article. This would have a big effect on page views, but wouldn’t mean that it is the right thing to do for users
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You can change your site flow to dramatically effect page views. Duh.
I have already seen clients care less and less about this metric, and talk about other items. If they are sponsors or advertisers, the proof is quickly in the pudding. They will see the impressions, and more importantly click to action numbers after being on the site, in short order.
