One of the fascinating effects of working for a company that so many love to keep a look on is that you get to be on the inside watching the thoughts of “analysts”, press, and random folk.
Watching the speculation around the “GPhone” has been fun. I particularly loved it when people would come up with suggestions such as:
- “The GPhone will read ads into your ear before each call”
- “The GPhone will have scrolling ads through the screen”
Riiiiight. That would go down really well wouldn’t it! I love how some think that Google has to literally put ads everywhere to make it worthwhile. Google needs the web to keep expanding and to have more people on more devices on it. If that happens, Google will do well.
So there isn’t a GPhone, but instead there is the Open Handset Alliance, or Android (for a more fun name), which is an Apache licensed open source stack for mobile. No more walled garden. This is pretty huge. I can’t wait for the SDK to get out in the open on November 12th. I wish we could have gotten more information out there today to be honest. There are a bunch of usual suspects that people who read my blog also read that are a major part of this, so I am really happy for them that this is getting out in the open!
What I am looking forward to
The applications of course. Smart location-aware services will be fun, but what I really wish I could get is for a mobile digital wallet so I don’t have to use cash/credit cards. I want to use my phone for this just as they are able to do in parts of Europe and Asia. With an open platform that anyone can build applications for, I know it is going to happen.
Here is the fluffy look at Android, but for developers, please think about what apps you would like to see on a phone, and come back on November 12th for the real announcement that we care about… the SDK itself so you can see what you can do!