Mar 03
This is very cool. Although, it probably shows you what you thought was common sense, it is great to see true analysis.
A joint eye tracking study conducted by search marketing firms Enquiro and Did-it.com and eye tracking firm Eyetools has shown that the vast majority of eye tracking activity during a search happens in a triangle at the top of the search results page indicating that the areas of maximum interest create a
March 3rd, 2005 at 12:32 pm
So from this image, one can infer that the first sponsored link, on the left side, will get the same attention than the 6th search result.
However, to have you sponsored link after the 3rd one on the left is not very effective.
March 3rd, 2005 at 1:43 pm
Eye-tracking can be really useful… I’ve seen it used as an inference system to draw out info from experts, e.g., in the medical field. For example, have a look at some of the work carried out by Professor Yang’s group at Imperial College:
http://www.doc.ic.ac.uk/vip/research/research_pi.htm
But this work on Google’s Golden Triangle… well, its a bit obvious isn’t it? Surely everybody will concentrate on the most relevant results, i.e., the top one or two, and english reads from left to right… not really earth-shattering news is it?
March 3rd, 2005 at 4:18 pm
It is totally obvious.
However, sometimes it is still good to get metrics.
In my experience, I always get surprised on what users REALLY do :)
D