Robert Kraft, the US owner of the New England Patiots (American Football), and the New England Revolution Soccer team, has been pegged as a possible owner of Liverpool football team (English Premier League).
This comes after Malcolm Glazer (another american and owner of the Tampa Bay Bucs) bought Manchester United.
Now, many claim that Kraft is very different, and actually cares and understands the game of soccer, however the first thing that the Liverpool faithful supporters here from him is:
Liverpool is a great brand
That made my cringe. A brand? This is a team that people in Liverpool spill blood over. This is their city (with Everton ;). They have an immense legacy in football, and you call it a brand????
That just keeps promoting the american stereotype!