Everyone was wondering if the ‘rub off effect’ would truly happen.
Apparently it did, as people acted on: “This iPod is cool. Maybe I could get a Mac?”
Apple Computer reported the highest quarterly revenue and earnings in the company’s history Wednesday, fueled by an unprecedented surge in sales of iPod portable music players and the rub-off effect on the Mac.
IPod’s allure propels Apple to record profit
There were also some other interesting tidbits:
However, Apple’s sales figures revealed a softening in the business for Apple’s traditional cash cow, the PowerMac tower computer used by graphic designers and other professionals. Unit sales fell 19 percent from the same time last year. And Apple predicted sales would not return to the levels of a year ago.
“I believe that a significant percentage of people who were buying the PowerMac G4 have shifted to iMac G5,” said Timothy D. Cook, Apple’s executive vice president of worldwide sales and operations.
Sales of the PowerBook, Apple’s top-of-the-line laptop with the sleek aluminum cover, also fell 23 percent, as customers gravitated to the newly updated (and less expensive) white iBook notebook computers.
Again. I can’t wait to be able to run Tiger on Tiger! Gimme gimme gimme, I need, I need! :)
