When thinking about Open Web evangelism my thoughts led me to some advertisements that I saw on the Tube when I was recently in London. They had content like this:
You can now potentially volunteer for the metropolitan police. At first this seemed a little strange, but it quickly made a ton of sense to me.
I remember how I felt about the police as a kid. The bobby-on-the-beat police. The cops were part of the community and were seen as truly helping out in many ways.
Now fast forward to moving to America. Here I fear the police. If I see a police car pull someone over I get goosebumps and raised hair on my arms.
London is a huge cosmopolitan city, and with that growth it has also seen an increase in crime. If you walk past New Scotland Yard you see a chap with a machine gun. Far from the local bobby. The problem is that you lose your grip on the community around you. If you don’t know what is going on and the vibe you have less information. You probably have less informants too.
So, how could the Met go about getting a closer connection to the people again? How about inviting them into the fold. Open the curtain so those people offer a valuable service and see how the force works. On the flip side, when you interact with a cop now, it could actually be your kids teacher! If the system works out you feel differently towards the copper crew again and the community gets more close knit.
I am obviously not close enough to the scene in London, and wonder how well this program will do / has done (anyone know more?), but in general, I love it. Putting people first.