I was really excited when I logged in to Gmail and saw the new settings:
I think this is my number one feature request for Gmail, so it is great to see it role out. Since Gmail is tag/label based, it isn’t as easy to implement IMAP as it may seem, so good job dev team!
The reason that I personally care is that I have been able to do this for my corporate account:
And now, I can finally do the same for my personal email account. Check out the automatic labels that you get.