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	<title>Comments on: Watching you Mum use the iPad is fascinating :)</title>
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	<description>blogging about life, the universe, and everything tech</description>
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		<title>By: Josh L</title>
		<link>http://almaer.com/blog/watching-you-mum-use-the-ipad-is-fascinating/comment-page-1#comment-46597</link>
		<dc:creator>Josh L</dc:creator>
		<pubDate>Sat, 08 May 2010 00:15:35 +0000</pubDate>
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		<description>All that screen real estate on the iPad and they couldn&#039;t figure out a better CTA for installing? At the very least they could add a third big gray button labeled &quot;Install this App&quot;.

Considering how obsessive Apple is about user experience, it&#039;s pretty surprising that they would fail to optimize the final step in a conversion. It&#039;s like throwing away free money.</description>
		<content:encoded><![CDATA[<p>All that screen real estate on the iPad and they couldn&#8217;t figure out a better CTA for installing? At the very least they could add a third big gray button labeled &#8220;Install this App&#8221;.</p>
<p>Considering how obsessive Apple is about user experience, it&#8217;s pretty surprising that they would fail to optimize the final step in a conversion. It&#8217;s like throwing away free money.</p>
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