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	<title>techno.blog(&#34;Dion&#34;) &#187; marketing</title>
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		<title>What if you, and people like you, volunteered for the police?</title>
		<link>http://almaer.com/blog/what-if-you-and-people-like-you-volunteered-for-the-police</link>
		<comments>http://almaer.com/blog/what-if-you-and-people-like-you-volunteered-for-the-police#comments</comments>
		<pubDate>Thu, 09 Apr 2009 16:22:35 +0000</pubDate>
		<dc:creator>dion</dc:creator>
				<category><![CDATA[British]]></category>
		<category><![CDATA[Open Source]]></category>
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		<category><![CDATA[marketing]]></category>

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		<description><![CDATA[When thinking about Open Web evangelism my thoughts led me to some advertisements that I saw on the Tube when I was recently in London. They had content like this:

You can now potentially volunteer for the metropolitan police. At first this seemed a little strange, but it quickly made a ton of sense to me.
I [...]]]></description>
			<content:encoded><![CDATA[<p>When thinking about Open Web evangelism my thoughts led me to some advertisements that I saw on the Tube when I was recently in London. They had content like this:</p>
<p><a href="http://www.metpolicecareers.co.uk/"><img src="http://almaer.com/blog/uploads/specialconstables.jpg" alt="specialconstables" title="specialconstables" width="751" height="280" class="alignnone size-full wp-image-2367" /></a></p>
<p>You can now potentially <a href="http://www.metpolicecareers.co.uk/">volunteer for the metropolitan police</a>. At first this seemed a little strange, but it quickly made a ton of sense to me.</p>
<p>I remember how I felt about the police as a kid. The bobby-on-the-beat police. The cops were part of the community and were seen as truly helping out in many ways.</p>
<p>Now fast forward to moving to America. Here I fear the police. If I see a police car pull someone over I get goosebumps and raised hair on my arms.</p>
<p>London is a huge cosmopolitan city, and with that growth it has also seen an increase in crime. If you walk past <a href="http://en.wikipedia.org/wiki/Scotland_Yard">New Scotland Yard</a> you see a chap with a machine gun. Far from the local bobby. The problem is that you lose your grip on the community around you. If you don&#8217;t know what is going on and the vibe you have less information. You probably have less informants too.</p>
<p>So, how could the Met go about getting a closer connection to the people again? How about inviting them into the fold. Open the curtain so those people offer a valuable service and see how the force works. On the flip side, when you interact with a cop now, it could actually be your kids teacher! If the system works out you feel differently towards the copper crew again and the community gets more close knit.</p>
<p>I am obviously not close enough to the scene in London, and wonder how well this program will do / has done (anyone know more?), but in general, I love it. Putting people first.</p>
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