We are in the era of the Corporation. Books have been written about the move from countries to corporations when it comes to power.
You really know that it has come when your childrens fantasy has moved beyond the land of princes and princesses. Sure there are still some out there, Shrek et al, but what about Robots?
Robots was showing on my last flight. The hero has to go in and save a corporation (to save The World). He falls in love. With a princess? A beautiful elf? Nope, someone in the executive board of the company.
Wow. Even our kids have to learn this at age 5? :)